TL;DR
- +36% more volume in 5 washes, scientifically proven
- Rice protein strengthens, adds body and supports hair growth
- Rosemary extract stimulates the scalp and keeps oily hair in balance
- Rice water effect provides shine and thickness
- Vegan, sulphate-free and plastic-free
From the mysterious East, straight to your bathroom
For centuries, the women of the Huang Luo community in southern China have washed their hair with fermented rice water. Their locks are legendary: strong, shiny and up to two metres long. No magic, just nature. And today we can finally translate that age-old ritual into a modern routine — without the nasties like microplastics.
Meet Rosy Rice, the shampoo bar that combines the power of rice protein and rosemary. A smart formula that gives oily, lifeless hair a fresh boost, strengthens the roots and supports healthy hair growth.
The science behind rice protein and rice water
What the women of Huang Luo knew intuitively has now been proven: rice protein is packed with amino acids that strengthen the hair fibre and reduce breakage. Within five washes it delivers +36% more volume.
Rice water thickens the hair structure and gives a natural shine, while the antioxidants help to limit damage from the outside. The result? Hair that feels fuller, falls lightly and looks visibly healthier. Our rice protein bar imitates that effect.
Rosemary – more than a herb for the kitchen
Rosemary extract is a real scalp booster. It:
- stimulates blood circulation, which supports natural hair growth
- stabilises sebum production, so your hair stays fresh for longer
- soothes irritation and helps the scalp recover
- strengthens the roots, so your hair is less likely to fall out
Together with rice protein it forms the perfect combo: stronger hair from the root, more volume at the top.
Volume. Without the junk.
Rosy Rice proves that natural haircare can be nasties-free. No sulphates, no silicones, no plastic. Just pure ingredients that really work.
Result:
✔ Fresh, airy locks
✔ Strong hair fibre & healthy hair growth
✔ Balanced scalp
✔ +36% more volume, proven in the lab
Rosy Rice is now also available in XL size - Shop it here!
